Aesthetics in Bulgarian doll design centers on balanced proportions, where the face acts as the focal point while harmonizing with the body’s silhouette. Proportions guide sculptors: the distance between eyes, the width of the nose, and the fullness of the lips all influence perceived realism. Designers aim for symmetry and natural asymmetry in a way that reads as lifelike without becoming static. Cheekbone prominence, jawline shape, and brow architecture contribute to a sense of character, while eye placement and lids influence expressiveness. Proportionality also extends to the neck, collarbone, and shoulder line, ensuring transitions feel believable when the head turns or the torso shifts. Skin texture, color grading, and subtle gloss contribute to a convincing appearance, but these should support the face’s proportion rather than overpower it. Cultural influences and market preferences shape stylization choices, but responsible designers avoid caricature and overly exaggerated features. Ethical design also means respecting age cues, avoiding unrealistic or harmful stereotypes, and prioritizing comfort and function alongside appearance. The most successful aesthetics achieve a quiet realism—where features are thoughtfully scaled, balanced, and render a durable sense of personality without compromising the doll’s usability or dignity.